Does your dog cook?
Of course not!
That's why you've come to the right place. Because with the exception of your dog, nobody understands what he needs nutritionally like we do. PHD can help you understand your pet's primal needs.

Better nutrition is the key to a healthy pet. We’ve been led to believe through the eyes of Madison Ave. that commercial dog food is all they need. You may even think that your dog is already perfectly healthy. But does he smell like a dog, itch, smells when wet, lick his paws or have doggie breath?

We're here to tell you that it doesn't have to be that way. There's a better way. With PHD pet food, raw meat, and PHD vitamin supplements.

Stick with us and we'll teach your dog new tricks (but not how to cook).

About Us

We’re a small “Mom & Pop” company that is first and foremost comprised of pet lovers and pet advocates. We’ve been in business for eight years and in that time have seen some amazing results. Our commitment to high quality ingredients is as unfailing as our commitment to you our customers.

Our holistic approach is not meant to totally replace medical and veterinary science. Having said that, many of our customers have achieved significant results using our methods and products which eliminates the need for surgical intervention or long-term drug therapy.

Thousands of people have seen a difference when applying the PHD philosophy. What about you?

What Pet Owners Need to Know

We have learned a lot from the holistic community, especially this truth: Feeding a live creature dead food cannot deliver optimum health.

The most important factor when raising and maintaining the overall wellness of your animal is feeding raw meat. Canned, moist or processed food loses most of its integrity and nutritional value during high-temperature manufacturing.

Because we recommend feeding dogs and cats raw meat, we are often asked "What about parasites?" The most common questions concern E.coli and Salmonella. E.coli is a bacterium normally found in the billions in the colons of our animals. It is essential for life and helpful to the digestive process since it breaks down various food components. Only when an unhealthy animal is fed decaying meat can the colonies of E. coli multiply and cause harm, which will pass through the animal, not kill it.

Our pets are carnivores, so their bodies are designed to eat and process raw meat. The carnivore's digestive system is very different from a human's. Theirs is a simple stomach with a short digestive tract; ours is a complex stomach with a much longer tract designed for processing more vegetables and grains. What enters a carnivore's stomach is subject to almost double the amount of hydrochloric acid found in a human stomach.

Carnivores also produce digestive enzymes in their stomachs which, with the high acidic level, gives them the ability to digest raw meat and even bones. Our pets can eat things that would make us all quite ill.

If I use PHD food do I need to feed anything else?
Technically, no. PHD is a complete food. However adding raw foods to a PHD diet will help keep your dog healthier. Always remember that dogs are carnivores, and carnivores eat meat.

Do I need to add any supplements to the PHD dog food?
As your dog’s life progresses, you will occasionally have to add supplements to his food to return his body to balance. PHD offers a complete line of supplements and vitamins to help keep your dog healthy. Our supplements are designed to work with the PHD family of foods on animals that have been cleansed.

What can I give my dog for a snack?
Fresh fruits and vegetables are the best snacks. Greens are great, as are carrots. The best treat of all is a raw, frozen marrow bone. When your dog has eaten the marrow out of the bone, you can stick some raw meat mixed with peanut butter in the hole, refreeze it and give it as another treat. We also offer a complete line of Natural Nosh dog biscuits, which make excellent treats.

How long will a bottle of Unleash last?
A bottle of tablets will last a 100-pound dog 90 days. The powder will last a 50-pound dog, using 1/8 tsp per day 180 days (six months).

What do I feed my puppy?  You don’t have a puppy food.
Of course we do. It’s called PHD Canine Growth and Maintenance. We believe puppies and older dogs should eat the same balanced food. A puppy should eat approximately 50-100% more than an adult animal of the same weight. If you have a puppy, we stress the importance of the addition of whole, live foods. They are crucial during the growing period. See Feeding Puppies for more information.

Do I need to do the Detox Diet?
Yes. This is the cornerstone of the PHD philosophy and the first step toward your dog’s greater well-being.
When your dog has a problem (like an allergy, for instance) cleansing his system will help eliminate toxins and will give him a balanced system on which to build good health.

My dog is doing just fine. Why should I change foods?
Why are you asking this question? We founded PHD with the goal of providing a higher quality of life for our pet by giving you a basic understanding of holistic principles. Using PHD can only make your dog better than he is today. Feel free to browse this site and links to find out more about your pet’s health and wellness.

I'm considering adding a digestive enzyme to my dog's diet. Why should I use Unleash?
Unleash supplies plant and animal digestive enzymes normally acquired by eating raw and whole foods. A natural diet is abundant in enzymes, but there are dogs who, because of illness or genetically inherited diseases, are deficient in enzymes and need to have them supplemented. Older dogs benefit greatly from the addition of enzymes. As their digestive tracts age, they digest food less efficiently.